Shelf Share Analysis
A thorough analysis of shelf share compared to the competition
Our advanced Shelf Share Analysis tool has been designed to support manufacturers and retail chains in monitoring the position of products on store shelves. Thanks to it, it is possible to precisely analyze the share of shelves compared to the competition, which translates into better management of the assortment and promotions.
Functionalities:
- Shelf Share Monitoring: The tool allows you to precisely track the distribution of products on store shelves, analyzing their visibility and comparing them with competitive products.
- Analysis at the Retail Network and Store Level: Enables detailed analysis of shelf shares at the level of both entire chains and individual stores.
- Market Trend Tracking: Allows you to analyze changes in shelf shares over time, which allows you to identify long-term trends and optimize your distribution strategy.
- Comparison with the Competition: Allows you to compare shelf shares with competitive products, which allows you to identify opportunities for improvement and better positioning on the market.
Benefits:
- Product Display Optimization: Better arrangement of products on store shelves leads to increased visibility and sales.
- Retail Relationship Management: Enables more effective negotiations with retail chains thanks to solid shelf share data.
- Better Promotion Planning: Shelf share analysis supports planning more effective promotional campaigns.
For whom?
- Manufacturers: Analyze the position of their products on shelves compared to competitors and adapt marketing strategies.
- Retail Chains: Monitor the arrangement of products on shelves to optimize the assortment and improve profitability.
- Market Analysts: Conduct detailed research on product placement to support merchandising strategies.
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and test!
and test!