Trends in the Smoked Fish Market in 2024: Analysis of Products and Prices in Discount Stores
In 2024, the market for smoked fish in discount stores saw minor changes both in terms of product range and pricing. Stores such as Aldi, Biedronka, Lidl, Dino, and Netto introduced a variety of products, and while many prices remained stable, some fluctuated depending on the season. Let’s take a closer look at how this segment evolved from January to September 2024.
Variety of Smoked Fish Products
Polish stores offered a wide selection of smoked fish, including salmon, mackerel, trout, hake, and sprats. Here are a few examples of the most popular products:
- Smoked Salmon: Atlantic salmon was available in both slices and chunks, with additional variants such as dill or pepper. Among the offerings were products from brands like Golden Seafood and Marinero.
- Smoked Mackerel: Available both whole and in fillets. Products like Balta Mare hot-smoked mackerel (whole) maintained a price of 2.59 PLN per 100 g throughout the period.
- Trout: Hot-smoked fillets with pepper or in a natural version were popular, with offerings from brands such as Pescadero and Golden Seafood.
Price Stability
During the analyzed period, the prices of smoked fish remained relatively stable, although some price changes were observed depending on the season and the store:
- Atlantic Salmon: Products such as Golden Seafood hot-smoked salmon maintained a price of 12.99 PLN per 125 g for most of the year, indicating stable pricing for this popular product.
- Mackerel: Golden Seafood whole smoked mackerel maintained a stable price of 2.59 PLN per 100 g throughout the year, making it one of the most affordable products in this category.
- Trout: The price of hot-smoked trout fillets from the Pescadero brand decreased from 10.99 PLN to 8.99 PLN in September, representing a drop of over 18%.
New Products and Innovations
The smoked fish market in 2024 was also enriched with new products aimed at attracting consumers seeking diversified flavors and innovative solutions:
- Marinated Salmon: Biedronka introduced innovative products such as marinated salmon with dill and horseradish-cream sauce, as well as marinated salmon with pepper and mustard-honey sauce, available at 14.95 PLN per 100 g.
- Baked Salmon: Baked products, such as salmon with wild garlic or chili, offered by Fjord Fiskurrson, were available for 12.99 PLN per 100 g.
Organic Products
In 2024, organic products gained increasing popularity. Suempol Bio Norwegian salmon from organic farming was available at Biedronka for 12.71 PLN per 75 g, reflecting the growing consumer interest in organic products.
Summary
The smoked fish market in discount stores in the first half of 2024 was characterized by price stability, a rich product range, and increasing interest in organic and innovative products. While the prices of many popular items, such as salmon and mackerel, remained steady, some changes were noted depending on the time of year. The introduction of new flavor variants and organic products has made this market increasingly diverse, giving consumers more choices depending on their preferences and budget.
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